Why the need of Saher felt?

One accident every minute, 20 deaths daily on Saudi roads

According to a research done by King Abdullah International Medical Research Center (KAIMRC), Riyadh: road accidents are the third leading cause of death in Saudi Arabia which is 11.7% of the total death rate.  As per the statement of the Majed Al-Arquobi, undersecretary for roads at the Ministry of Transport, mortality  in road accidents are 20 persons a day on average which is very high by all means. A traffic accident on the roads of Saudi Arabia every minute causes a financial loss of SR20 billion annually which is equivalent to about 16.2% of the country’s total budget for health services in 2015

In accordance with the analysis of the car accidents, most of traffic injuries and mortalities occur due to over speeding, circumventing traffic signals, mobile phone usage during driving and incompetence to drive and use vehicle. Approximately 45% of car crash is due to over speeding. One third of the government hospitals are occupied by accident injurers. The proportion of bed occupied by road accident victims is 30 per 100 beds.

Preventive measures such as uncompromising traffic rules, incentives, and lectures and seminars to raise the awareness and to educate about the road safety have been taken to bring down the mortality rate down in road accidents. Camera ticketing systems was a proof of strict regulations. It was introduced by the name of Saher in May 2010 nationwide. Its main focus is to dissuade the driver from over speeding and neglecting traffic signals.

Fines for reckless driving were dramatically increased in 2016. Initially the penalty was between 1,000 and 2,000 Saudi riyals, but the Kingdom raised it to a minimum of 20,000 Saudi riyals ($5,332) for first-time offenders. The fine doubles to 40,000 Saudi riyals for second-time offenders and the car will be impounded for 30 days. Third-time offenders will be slapped with a 60,000 Saudi riyal fine and their vehicles face potential permanent confiscation.

Boom of Global Automotive Telematics in year 2017-2023

According to the report published under the title “Global Automotive Telematics Market Outlook, Trend and Opportunity Analysis, Competitive Insights, Actionable Segmentation & Forecast 2023”it is anticipated to observe an annual growth of 16.4% in automotive telematics industry which is expected to reach USD 66,880.0 Million by 2023.

With the increasing trend to adopt the new technology and the enforcement of policies by the government to enhance the safety of vehicles, automotive telematics industry is propelled to grow.

The report forecasts for the period of 2017-2023, providing the in-depth analysis of the market; categorizing the automotive telematics industry into three types i.e. tethered, embedded and integrated focusing on Europe, America, Asia Pacific, Middle East & African region providing satellite navigation, vehicle safety communication, fleet management, remote diagnostics, vehicle tracking services

The key findings of the Global Automotive Telematics Market reported that vehicle tracking is the most rapidly growing segment of automotive telematics industry with the considerably increased number of the automobile. Vehicles can be tracked using the GPS receiver and electronic devices installed in the vehicles. A large number of passenger vehicles are also installing the technology of safety communication. For connected vehicles systems-on-chips (SoCs) are also observed to be installed, making telematics more secure.

The challenge for the companies is to innovate without compromising safety and privacy.