Why the need of Saher felt?


One accident every minute, 20 deaths daily on Saudi roads

According to a research done by King Abdullah International Medical Research Center (KAIMRC), Riyadh: road accidents are the third leading cause of death in Saudi Arabia which is 11.7% of the total death rate. As per the statement of the Majed Al-Arquobi, undersecretary for roads at the Ministry of Transport, mortality in road accidents are 20 persons a day on average which is very high by all means. A traffic accident on the roads of Saudi Arabia every minute causes a financial loss of SR20 billion annually which is equivalent to about 16.2% of the country’s total budget for health services in 2015

In accordance with the analysis of the car accidents, most of traffic injuries and mortalities occur due to over speeding, circumventing traffic signals, mobile phone usage during driving and incompetence to drive and use vehicle. Approximately 45% of car crash is due to over speeding. One third of the government hospitals are occupied by accident injurers. The proportion of bed occupied by road accident victims is 30 per 100 beds.
Preventive measures such as uncompromising traffic rules, incentives, and lectures and seminars to raise the awareness and to educate about the road safety have been taken to bring down the mortality rate down in road accidents. Camera ticketing systems was a proof of strict regulations. It was introduced by the name of Saher in May 2010 nationwide. Its main focus is to dissuade the driver from over speeding and neglecting traffic signals.

Fines for reckless driving were dramatically increased in 2016. Initially the penalty was between 1,000 and 2,000 Saudi riyals, but the Kingdom raised it to a minimum of 20,000 Saudi riyals ($5,332) for first-time offenders. The fine doubles to 40,000 Saudi riyals for second-time offenders and the car will be impounded for 30 days. Third-time offenders will be slapped with a 60,000 Saudi riyal fine and their vehicles face potential permanent confiscation.

Boom of Global Automotive Telematics in year 2017-2023


According to the report published under the title “Global Automotive Telematics Market Outlook, Trend and Opportunity Analysis, Competitive Insights, Actionable Segmentation & Forecast 2023”it is anticipated to observe an annual growth of 16.4% in automotive telematics industry which is expected to reach USD 66,880.0 Million by 2023.

With the increasing trend to adopt the new technology and the enforcement of policies by the government to enhance the safety of vehicles, automotive telematics industry is propelled to grow.

The report forecasts for the period of 2017-2023, providing the in-depth analysis of the market; categorizing the automotive telematics industry into three types i.e. tethered, embedded and integrated focusing on Europe, America, Asia Pacific, Middle East & African region providing satellite navigation, vehicle safety communication, fleet management, remote diagnostics, vehicle tracking services

The key findings of the Global Automotive Telematics Market reported that vehicle tracking is the most rapidly growing segment of automotive telematics industry with the considerably increased number of the automobile. Vehicles can be tracked using the GPS receiver and electronic devices installed in the vehicles. A large number of passenger vehicles are also installing the technology of safety communication. For connected vehicles systems-on-chips (SoCs) are also observed to be installed, making telematics more secure.

The challenge for the companies is to innovate without compromising safety and privacy.

Why determining the Safety Fleet metrics is important for your business?


A fleet safety strategy consists of a number of key metrics that can help reduce fleet accidents

What is transportation intelligence? Everyone will have a different answer but for me, it’s a smarter way of connecting data, analytics, and fleet assets to make more informed decisions. No matter how advanced technology you have implemented in your fleet, if their data and analytics are not helping you in predicting the safety of your fleet then it is of no good use! Identifying the trends of data and getting their meaning for later use is an efficient approach for successful business.

Fleet managers come and go. You cannot rely on them to know the progress of safety of your fleet without proper reporting. Determining the safety fleet metrics is a first step to the safety of your fleet. No matter what factors you choose, the key is to stay persistent.

Here are some of the shortlisted fleet metrics

Vehicle Crash Rate (crash frequency)

Vehicle car crash rate can be calculated by multiplying the number of crashes happened over the past 12 months and dividing them by the total number of miles traveled by a vehicle.

Knowing the frequency of car crashes and type of crashes (e.g., backing, rear-end, side-swipe etc) will help in identifying the behavior of the fleet. Tracking the trends of data of crashed vehicle will help in identifying the need for improvement in the respective area of operation.

Public Feedback

Get the public feedback about your fleet from time to time. Actively, collecting the external feedback by installing a sticker of “How am I driving?” with a telephone number will help in future to see a trend. Both positive and negative feedback should be recorded with the concerned driver. If a pattern emerges such as more than one report (positive or negative observation) regarding the same driver, action must be taken. These road observations can also be verified by supporting data of Eagle-I.

Once metrics are decided, now you can work on how to collect these data

How do I collect fleet safety data?

Apart from your manual data collection, Eagle-I offers an automated way to record safety metric under the category of “accident module”. Under this module, you can mention the accident against the respective driver, while mentioning the severity of an accident. In this way, a log book will be maintained which will not only save your time but can be accessed easily in the future.

Eagle-I offers driver behavior module which is a real-time driver monitoring solution. With which you can verify the feedbacks received against each driver. This data is automatically collected and sorted into specific behaviors including harsh braking, acceleration, and speeding. This data can be shown as a web-based dashboard or mobile app. You can also reward the driver depending on its performance. This can be done by comparing different driver’s performance in “Driver’s Scorecard”.

Looking for more information, we are here to help.

Please call Mr. Jamal +966 56 638 7859 or write us at news@dms-ksa.com

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